OM Soft > OMcrm - Buduj Relacje

omcrmWhat is CRM?


CRM (Customer Relationship Management - CRM) includes combination of systems, products and activities, which are helpful during determination, creation, maintaining, optimizing long-term, beneficial relationships with customers. Successful CRM focuses on your customer's needs, desires and prefences understanding and placing those needs in a center of your business through integration with your strategy, people, technology and business processes.
We seek to focus more attention on means of providing customers and companies satisfaction, in order to structurize it around customers' segments, rather than product lines.


Why should you have CRM?

CRM is not about anything else than essence of business and - measurable results. It has been proven, that it is 10 times easier to keep customer than get new one. Satisfied customers directs new customers to you. CRM can do that job for Your.

CRM helps you to understand better


  • CUSTOMER'S PROFILE
  • KEY PERSONEL
  • PRODUCTS BOUGHT BY CUSTOMERS
  • MOST RECENT PHONE CALL FROM AND TO CUSTOMER
  • MOST RECENT MEETING WITH CUSTOMER
  • BUSINESS DETAILS NOTES OF CLIENT
  • CLIENT'S INTERESTS NOTES
  • DECISION PROCESS
  • DECISION MAKING PEOPLE AND APPROPRIATE TIME FOR DECISION MAKING
  • GENERATING POTENTIAL TOPICS


In fact, to many companies doesn't know who is their customer and how many. Key to satisfy customers is not only provide products and services, but understanding their's needs. OMsoft will provide you this knowledge about your clients.

CRM program will accompany You during creating competetive values, will help You in communicating existing clients and development of creation new. Effective CRM program can develop network of mutually beneficial for all involved, that is - customer, company, employee.
The need to focus on effective management may be realized through correctly designed and implemented application

Managing Relations with Customer - "OMcrm"


CRM provides you complete picture of customer. All interactions are integrated, various departments, such as sales, marketing, service informs each other. OMcrm reduces costs, simplifies maintanance and implementation and integration speed of CRM system at low costs of having.
With our flexible OMcrm solution, companies may use::

  • CRM as a managed service, ( Software as a Service - SaaS ), hosting or as a onsite solution
  • Integrate existing business processes or adapt to the needs
  • Connecting new internal and extrnal systems, data and processes
  • Building private highly-integrated modules


OMcrm solutions contains following modules, and what is more:

Campaign management

1. E-mail campaigns
2. Bulletin campaigns
3. Advertisement campaigns
4. Leads generation campaigns
5. Cold-call campaigns


Customer Analysis

Provides insight into customer demography, his behaviour and preferentions to point out most profitable customers and optimalize marketing efforts. Obtain insight into means of gaining and keeping potential clients.

Self-service customers portals

Provides secure personal account for customers, to have access to information about account, that is statements, documentation, support system, projects status and information order. Personalizes content to make communication more important. Reduces workload, phones and e-mails, as well as costs of customers service.

Customers Support\

Track, manage and share all service matters and providing support central to customers or employees. Try to understand frequency, depth of problems in order to improve product quality. Measure response of service department and support department representatives. Define customers based on problems level in order to improve products quality. Notify employees who has contact with customer having complicated support issue and merge those issues with projects.

E-commerce

By means of appropriate e-commerce solutions, you can open new sales channels, provide efficient transaction processing and allow to renew orders, ensure buyers' satisfaction, measure and test marketing campaigns.


Sales analysis

From the very beginning compare sales activities, sales teams, regions and countries. By means of reports digg deeper in sales to receive greater understanding and work out better perspectives. Create adequate customer profiles to help in better offers making. Plan, provide and monitor campaigns, which will help You to obtain increase in market share

Sales processs automatization

In order to avoid loss of revenue due to the absence or departure of potential customers, track all client accounts and transactions made from start to finish. Provide complete control over the sales plan.