What is CRM?
CRM (Customer Relationship Management) includes a combination of systems, products and activities which are helpful in establishing, creating, maintaining, optimizing long-term beneficial relationships with our clients. Successful CRM focuses on understanding the needs, desires and preferences of your client and the placement of these needs at the center of your business by integrating them with your strategy, people, technology and business processes. We aim to the focus more attention on ways to deliver customer and company satisfaction for their structuring around customer segments rather than product lines.
Why should you have a CRM?
In CRM is about nothing else but a core business and on - measurable results. It has been proven that is about 10 times easier to retain client than acquire new. Satisfied customers direct new customers to you. CRM can do this work for you.
CRM will help you better understand
- CLIENT PROFILE
- KEY PERSONNEL
- PRODUCTS PURCHASED BY CUSTOMERS
- LAST PHONE FROM AND TO THE CUSTOMER
- LAST MEETING WITH CLIENT
- NOTES ABOUT CUSTOMER BUSINESS DETAILS
- NOTES ABOUT CUSTOMER INTERESTS
- DECISION MAKING PROCESS
- DECISION MAKERS, AND THE RIGHT TIME OF THE TAKING
- GENERATING POTENTIAL TOPICS
In fact, too many companies do not know who is their customer and how many they have. The key to the satisfied customers is not only providing products and services, but also to understand their requirements.OMsoft provide you the knowledge of your customers. CRM program it will accompany you when you create a competitive value, it will assist you in communication of existing clients and develop new. Effective CRM software can create a network of mutual benefit for all involved - namely the customer, organization, employee. The need to focus on effective management, may be achieved by properly designed and implemented application
Customer Relationship Management - "OMcrm"
CRM provides you with a complete picture of client. All interactions are integrated, various departments such as sales, marketing, service inform each other. OMcrm reduces costs, simplifies and speeds deployment, and integration of CRM at a low cost of ownership. With our flexible solution OMcrm, companies can use:
- CRM as a managed service (Software as a Service - SaaS), web hosting, or as a solution to onsite
- Integrate existing business processes or adapt to the needs
- Combining the new internal and external systems, data and processes
- Build your own highly-integrated modules
OMcrm solutions include the following modules and than: Campaign Management
1. E-mail campaigns 2. Bulletin campaigns 3. Advertisement campaigns 4. Leads generation campaigns 5. Cold-call campaigns
Customer Analysis
Provides insight into client demographics, behavior and preference to indicate the most profitable customers and to optimize marketing efforts. Obtains insight into the way of obtaining and maintaining potential customers. Portals of client self-service
Provides a secure personal account for customers in order to have access to the account information, such as statements, documentation, support system, the status of projects and the information sequence. Personalize the content that communication was more important. Reduces the amount of work, phones and e-mails, and the costs associated with customer service. Customer Support
Track, manage and share all the services issues and provide support to customers or employees. Try to understand the frequency, the depth of the problems in order to improve product quality. Measure the reactions of representatives of services department and support department. Define customers based on the level of satisfaction with service and product. Alarm workers in contact with customer about complex support issues and connect these issues with project.. E-commerce
By means of appropriate e-commerce solutions can open up new sales channels provide efficient processing of transactions and allow a re-orders, provide buyer satisfaction, measure and test marketing campaigns.
Sales analysis
From the outset, compare sales activity, sales teams, regions and countries. With reports dig deeply in sale to get a greater understanding and develop better prospects. Create the appropriate client profiles that help you do better offers. Plan, deliver and monitor the campaigns which will help you get an increase in market share. Sales process automation
In order to avoid loss of revenue due to lack of leaving of potential customers, track all client accounts and transactions made from beginning to end. Provide complete control over the sale plan.
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